Principal · Applied AI & systems

I architect production AI systems — agents, trading engines, MLOps.

Engineering Lead, Applied AI at Deriv. From multi-agent pipelines to algorithmic trading engines — four years before that inside Target's ML Platform (feature store, Kernels-as-a-Service, MLflow). Fractional CTO / technical sparring partner for teams that need rigor, not slide decks.

Services

Core capabilities

I combine deep technical execution with a senior-led engagement model so every AI build ships as a strategic business asset.

Capability

AI Agent Development & Custom LLM Fine-tuning

Build domain-specific assistants and tuned models that map to real workflows, not demo prompts.

Capability

Workflow Automation & Systems Integration

Connect siloed tools into dependable automations with clean handoffs, guardrails, and observability.

Capability

Data Operations & Predictive Analytics

Turn fragmented events into decision-ready pipelines and forecasting surfaces teams can actually trust.

Capability

Digital Infrastructure & Cloud AI Scaling

Ship production AI systems with secure infrastructure, resilient deploy paths, and performance controls.

Products

Built products

Automation SaaS

WebinarForge

Automated webinar operations stack across registration, reminders, follow-ups, and launch reporting.

Trading Infrastructure

Pulse Engine

Real-time intelligence pipeline for signal processing and execution-adjacent automation.

Data Product

Attribution Console

Marketing intelligence surface that unifies spend, funnel events, and revenue signals in one view.

More implementation detail lives under Projects and expands as new products ship.

Trusted in production

Deriv

Engineering Lead, Applied AI — shipping systems used at scale.

Target

4 yrs on the in-house ML Platform — feature store, KaaS notebooks, MLflow.

Dubai
workshop
Jordan
session

Have a hard problem worth solving?

Tell me about the outcome you need — multi-agent systems, trading infra, or getting AI out of the lab. I take a small number of engagements each quarter.

Book a call